Why invest in mobile as a sales channel? On other occasions we talked about the multiple benefits of apps for companies in different sectors: branding, sales increase, loyalty, etc. Specifically, one of the sectors that most benefits from the advantages of the mobile is retail. The mobile, thus, is a new sales channel that is becoming increasingly important within the retailer’s sales strategies. MCommerce grows unstoppably and a good mobile strategy based on good practices can significantly increase the sales volume of your store. However, there are still some skeptics who do not trust this new medium as a sales channel or just ignore it. For them we have created this video with the main reasons why it is becoming mandatory to invest in mobile as a sales channel. Can we convince them?