CINESA is the leading company in cinematographic exhibition in Spain with more than 21 million viewers, and leader also in showrooms with more than 530, distributed in the 45 cinemas that it has in the main provincial capitals.
After conducting a training workshop in relation to emerging technologies and their potential impact on business, it is agreed to hold a session whose objective is, using different techniques, to raise a challenge together with the Cinesa team that allows us to define an MVP with clear objectives under the “paradigm of digital transformation”. The challenge defined is to define the same advertising campaign and launch it into two different segments; a segment defined based on traditional criteria and another segment defined according to predictive analytics.