RACC is the largest automobile club in Spain and a reference organization in the field of international mobility, with 820,000 members and a turnover of € 260 million.

RACC requires an application that allows its users to save time and money on their travels. Infotransit allows the user to consult the traffic and its forecast in real time, access traffic cameras, know the location of fixed speed cameras and locate gas stations, as well as request technical assistance or report an incident.

Service

CONCEPT STUDIO

SOFTWARE DEVELOPMENT

Year

2018

Technological challenge

  • Definition and implementation of a solution capable of predicting, based on the stored data, the potential traffic.
  • Definition of a solution that allows the integration of potential sdk’s of car manufacturers.
  • Implementation of a cartographic solution that meets the defined functional requirements and UI / UX requirements.
  • Integration of numerous external services.

Challenge MKT & deal

  • Increasing engagement with the user.
  • Increasing brand awareness.
  • Increasing the data corresponding to the defined target public.
  • Definition and implementation of a model for the exploitation of stored data.

Results

  • More than 500,000 downloads (iOS & Android).
  • Collection of data from more than 400,000 potential partners or customers of the Racc.
  • Increase of + 30% of data stored during the first 6 months with respect to the defined KPI.
  • Definition of a model that allows the monetization of the stored data.