Founded in 1922, it is the leading company in the production of wedding dresses.
The company currently has 200 stores, with more than 1,000 employees, and a presence in 103 countries.

Its turnover was € 150.78 million (2015).

In 2015, Pronovias becomes the first Spanish bridal fashion store that launches eCommerce.

Pronovias has an application that allows the user to plan everything that entails a wedding, as well as access the collection of dresses and consult stores and their availability. Considering the difficulties to maintain the project technologically and with the aim of improving the business metrics considerably, they rely on Slashmobility to re-do the project.

Solution

CONCEPT STUDIO

SOFTWARE DEVELOPMENT

TRAINING

Year

2015

Technological challenge

  • Redefinition of the project’s technology stack.
  • Definition of an API Management that, insofar as possible, isolates the application of a Backend in transition.
  • Definition and integration of a technological solution that manages the availability of stores in relation to appointments made by the user.

Marketing and business challenge

  • Increase the number of active users.
  • Optimize conversion funnel.
  • Increase the number of appointments made from the Mobile channel.
  • Increase the KPI’s linked to the user experience..

Results

  • More than 250,000 downloads (iOS & Android).
  • Exportation of the technological solution to the rest of 102 countries where the brand is present.
  • Increase in the use time of the application per user session.
  • Increase in the retention rate of users.
  • Increase% conversion on appointment request.
  • Reduction of user acquisition cost.