Multinational dedicated to the design, manufacture and marketing of garments, founded in Barcelona in 1984. The firm has more than 16,000 employees and has 1,638 points of sale, with 164″ “megastores”. “Mango had an annual turnover of more than 2,000 million € (2016).

Mango is present in more than 110 countries, representing 81% of its turnover in the international market.

It is considered a pioneer Catalan fashion brand in the online sector; He created his first corporate website in 1995. In 2000, he made his first online store available to users.

Mango requests the development of its corporate m-commerce solution. That should allow the user to access the collections of the brand, compare articles and access exclusive information. The Mobile project must also reinforce the positioning of Mango as an innovative brand.

Service

CONCEPT STUDIO

SOFTWARE DEVELOPMENT

Year

2016

Technological challenge

  • Definition and implementation of a barcode reader as it allows the user to scan an article and obtain more details in relation to that garment.
  • Definition and implementation of a robust, maintainable and scalable backend able to respond to more than 10 million users.
  • Integration of numerous external services.
  • Implementation of numerous animations and transitions to measure.

Challenge MKT & deal

  • Increasing % sales of Mobile channel.
  • Increasing engagement with the user.
  • Reinforcing positioning as an innovative brand.
  • Increasing number of downloads and active users.

Resuls

  • Increase in the time of use of the application per user session.
  • Increase in the retention rate of users.
  • % conversion increase in appointment request.
  • Reduction of user acquisition cost.