HP is a US company based in Palo Alto, California, and is considered one of the largest information technology companies in the world.

Founded in 1939 by William Hewlett and David Packard, in 2014 it announced its division into two firms.

HP employs 275,000 people worldwide, 7,200 people in Spain, and 3,500 in Catalonia
HP Inc had an annual turnover of € 48.2 billion (2016).

The International Center of Sant Cugat generates 150 patents annually and develops innovations in the field of photographic printing. In 2016, the launch of the first 3D printer with HP MultiJet Fusion technology began.

This Center received the “Premi Cambra 2017” prize awarded annually by the Chamber of Commerce, Industry and Services of Terrassa. Being recognized for its “Impulse of Innovation, Research and Development”.

Service

Concept Studio
Software Development

Technological challenge

  • HP requires a B2E application that allows HP commercials attending fairs and events, the capture, storage and exploitation of potential Leads.
  • For the instant capture of the information of the business cards of potential Leads, the implementation of OCR technology is proposed.
  • Definition of a scalable and replicable solution for customization and marketing to HP customers.

Challenge MKT & deal

  • Reduction of costs in the exploitation of Leads.
  • Increase productivity of attendees at events and fairs.
  • Increase the number of Leads captured per event.

Result

  • Increase in the number of Leads captured by + 20% per event.
  • Increase in the number of Leads received per commercial by + 10%.
  • Reduction of errors in the storage of Leads in a 100%.
  • Task Success Rate of 3.5%