Fira Barcelona

Fira de Barcelona is one of the most important trade fair institutions in Europe for its activity, venues, experience and leadership.

Fira is a consortium formed by the Barcelona City Council, the Generalitat de Catalunya and the Chamber of Commerce of Barcelona, ​​which combines public ownership with autonomous business management.

Established in 1932, it organizes and hosts halls and congresses every year that cover the main sectors of the economy.

Its annual contribution to the economy of the city and its surroundings is estimated at more than 2,600 million euros.

Each year it hosts more than 120 salons, congresses and corporate events that bring together 30,000 direct and represented companies and receive more than 2 million visitors.
It has about 400,000 m² gross surface area.

Fira requires a transversal Mobile solution for the different events that take place in its premises. This solution should provide value to the different target publics of Fira, as well as meet the needs of the different people responsible for each of the events.

Technological challenge

• Definition of a modular corporate framework that allows generating applications based on business needs.
• Digitization of the catalogs of the event.
• Digitization of the ticket for all events.
• Definition and implementation of a customized Networking solution.
• Implementation of an indoor analytical solution.
• Integration with the different Fira services.

Challenge MKT & deal

• Optimization of the process of creating corporate applications.
• Reduction of time and costs linked to the customization of applications.
• Increasing active users by application.
• Increasing in the duration of the average session.
• Increasing in retention %.