Fútbol Club Barcelona is a sports club in Barcelona, founded as a football club8 on November 29, 1899.

It is the most awarded sports club in Europe and, together with Dinamo Moscow and CSKA Moscow (with 7), the only one that has achieved the maximum continental title in 5 different sports.

It has more than 150,000 members and more than 1,200 Barcelona clubs. In addition to more than 400 employees and an annual turnover of 670 million € (2016).

According to the statistics carried out by the IFFHS, the F. C. Barcelona is the best European and world football team of the first decade of the 21st century.

After developing FCB 2 of its 3 main applications, the Club intends to offer a single product that unifies all its services; FCB Seient lliure, FCB Socis and FCB Passaport for children, with the aim of increasing the KPIs of each of them.

Solution

Digital Hub

Concept Studio

Software Development

Year

2018

Technological challenge

  • Offering our partners a useful, stable, consistent and attractive mobile experience.
  • Defining an environment in which to naturally incorporate new services
  • Reducing development and maintenance costs
  • Integration with all the required services of the FCB.

Challenge MKT & deal

  • Encouraging the use of mobile services in the face of telephone or personal management.
  • Increasing the total number of seats released.
  • Reducing the number of incidents attended by the OAB on match days.
  • Increasing the% of members who access the field digitally.
  • Having a single product to communicate, and on which to conduct campaigns.

Result

  • Increase of conversion % of seats released by the partners.
  • Increase of the members considered active users.
  • Increase of % in digital access by partners.
  • Reduction in the number of incidents reported to the OAB by FCB members with the installed application.